Eurowings Discover of Germany has made a commitment to start flying into Victoria Falls starting on March 30 next year.
Victoria Falls will be the 5th destination in Africa for the airline that is wholly owned by Lufthansa Group and serving long-haul leisure destinations.
Currently, Eurowings flies directly into Mombasa in Kenya, Windhoek in Namibia, Zanzibar in Tanzania, and Mauritius.
It will start with a frequency of three times a week via Windhoek.
A meeting was held with tourism stakeholders in Victoria Falls on Thursday to cement partnership with the local industry in marketing destination Victoria Falls.
The airline announced its interest to fly to Victoria Falls in May this year.
Lufthansa Group general manager Mr Andre Schults said there is a strong focus on Africa as a destination.
“Our next project is Victoria Falls and 30 March will be a big day. We are happy that Eurowings Discovery will start flying via Windhoek and we are very optimistic and positive regarding the booking outlook hence we are really looking forward to the 30th of March.
“Eurowings Discovery is a new leisure long-haul airline of Lufthansa Group and we are really happy to support with this airline the restart of Zimbabwe and Victoria Falls tourism industry actively with this flight. Our commitment is that we will do what we can to market Victoria Falls but with local support. We need to increase the confidence of travelers,” said Mr Schultz.
He said the airline was impressed by the potential that this destination has and the number of German tourists coming into the destination.
German is one of Victoria Falls’ significant source markets.
Mr Schultz said the route will benefit not only Victoria Falls but the whole Kavango Zambezi Transfrontier Conservation region.
He said so far the airline has received positive customer feedback since announcing intention to fly into Victoria Falls.
Plans are underway to rollout a massive marketing and education campaign ahead of the coming of the airline both in Windhoek and Victoria Falls, for the industry to reach out to all source markets around the globe.
Airports Company of Zimbabwe Chief Executive Mr Tawanda Gusha said Victoria Falls is in the international spotlight.
“The 30th March will be a day of firsts as we will have the first intercontinental and first long-haul European flight to land in Victoria Falls after a decade. This will be a day to celebrate not only Victoria Falls and tourism but the economy at large and as ACZ we will make sure we continue to market other airports as well to ensure we have more airlines coming into the country,” he said.
ZTA Executive Director for international marketing Mr Jeffrey Manjengwa said the development is a big boost to tourism recovery especially targeting key source markets in the world and an opportunity to show the world that Zimbabwe is a safe destination.