When Leibniz, one of Europe’s eminent philosophers went public about his new theory of calculus, he did not expect to become Sir Isaac Newton’s perennial arch-enemy. The enigmatic Newton, with the aid of his old notes, asserted that he was the inventor of calculus, having generated the concept twenty years […]
Why would Exxon, as an organization spend $100m to find a great business name for their company? As if that was not enough, they tried a lot of names in fifty four different languages! What really is in a name? To Juliet, a name is inconsequential because of her love […]
From Thomas Edison’s electric light bulb to our day, the path to the millionaires’ club is littered with brilliant spark-of-the-moment ideas. Who doesn’t know how Bill Gates and Mark Zuckerberg have transformed the business world through computer operating systems and Internet networks? Does everybody need to be some fairy tale […]
For years you have been searching for capital to fund your business idea but to no avail. You have been seeking to escape poverty by forming your own enterprise but capital remains the challenge. You have been on the entrepreneurial road for all these years but your destination has remained […]
Jeffrey Preston Bezos, the billionaire founder of Amazon once said ‘one of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions; your passions choose you’. Almost everybody is a seeker of fortune! However, we seem to engage in enterprises […]