Why would Exxon, as an organization spend $100m to find a great business name for their company? As if that was not enough, they tried a lot of names in fifty four different languages! What really is in a name? To Juliet, a name is inconsequential because of her love […]
For years you have been searching for capital to fund your business idea but to no avail. You have been seeking to escape poverty by forming your own enterprise but capital remains the challenge. You have been on the entrepreneurial road for all these years but your destination has remained […]
Jeffrey Preston Bezos, the billionaire founder of Amazon once said ‘one of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions; your passions choose you’. Almost everybody is a seeker of fortune! However, we seem to engage in enterprises […]