Australian based Zimpraise non-executive Director, Israel Sebenzo, has launched an independent Record Label under which he has released his surprise solo debut EP.
The self-titled EP, Israel Sebenzo (Special Edition), was released on Wednesday, to coincide with the artistes’ birthday.
The multi-talented artiste described his project as one that will set him as a cut above his peers in the demanding industry.
“Every brand needs an ambassador, and this is my way of showing other artists and musicians my total investment not only as an executive, but as a client as well,” said Sebenzo.
Sebenzo’s robust musical background spans from as early as when he was 8 where he served in the music ministry at his parent’s church and his ear for talent and good music was groomed over the years.
For 7 years he worked with the high-flying interdenominational gospel outfit, Zimpraise, where he often helped with the group’s school of creative arts in managing and producing worshipers, musicians and dancers for the industry as an executive director before looking west to further his studies and continues to direct for the group non-executively.
“We are not yet signing any artists. Contrary to the systems of most labels, the focus now is extensively on songs; training and mentoring of writers and composers to bring out their best skills in preparation for signings and production,” Sebenzo added.
Although the Israel Sebenzo Media & Entertainment Group is only launching now, Sebenzo, who is studying Arts & Entertainment Management is already working with some of South Africa’s top musicians that include the prolific bass guitarist, Bheka Mthethwa, and together they recently launched the debut single of Samantha Simangaliso, an Australian based new breakout Alternative Contemporary Christian music artist, where he pitched in as an executive producer.